New Delhi: A parliamentary panel on Friday suggested that Doordarshan collaborate with influencers and social media creators to enhance its reach among younger audiences.

The Parliamentary Standing Committee on Communications and Information Technology, chaired by BJP member Nishikant Dubey, also recommended that Doordarshan enhance its digital footprint by boosting presence on social media and expanding content offerings on other digital platforms.

“The committee feel while providing vulgar-free content for entertainment, Doordarshan can still continue to fulfil its public service mandate by remaining relevant in an increasingly competitive media environment…” according to the 11th Report on Demands for Grants (2025-26) relating to the Union Ministry of Information and Broadcasting.

The committee’s report was tabled in the Lok Sabha on Friday.

It also asked the public broadcaster to continue extensive coverage of cultural, social and political events but in modern presentation formats, appealing to younger demographics, and increase localised programming.

The ministry told the committee that Doordarshan was in the process of hiring personnel in various categories on a contract basis to strengthen manpower in its programme wing.