New Delhi: Delhi Chief Minister Arvind Kejriwal on Friday dubbed Prime Minister Narendra Modi as “Mr. Reliance” after his photo appeared in the company’s advertisements and accused him of “openly endorsing” Reliance Jio services.

Mr. Kejriwal’s caustic jibe at Mr. Modi, including an advice to him to “keep modelling for Reliance”, came on a day the Mukesh Ambandi-led group splashed advertisements featuring the face of the Prime Minister across newspapers.

“Modiji you keep modelling for Reliance ads. Labourers across the country will teach you a lesson in 2019. PM as Mr Reliance. Any more proof required to prove that Modiji is in Ambani’s pockets. PM of India openly endorses Reliance product,” Mr. Kejriwal said in a series of tweets.

During its launch on Thursday, Mr. Ambani said “Jio will fulfil Digital India dream of Prime Minister Narendra Modi”.

He had also called Jio a “revolutionary” step to realise India’s digital ambitions.